Fashion photography comes of age in India
What initially started as just one stream of photography that was dedicated to fashion, has now become a full fledged vertical in itself. Today Fashion photography is a genre of photography which goes much beyond displaying clothing and fashion accessories. It is as much about the clothing as it is about the fashion models. Today fashion industry is a billion of dollars business worldwide and in India the fashion industry is one industry which is booming like anything.
Fashion photography not only caters to advertisements but is the selling point of many fashion magazines. Many fashion magazines such as Vogue, Vanity Fair, or Elle in the West have now ardent readership in this part of the world. Many Indian fashion magazines are now available in the market.
Today fashion modeling is a specialized career option which many new boys and girls take to earn a decent living and make a mark on the fashion industry. Fashion model stock photos today sell like hot cakes as publications, fashion designers, artists and college students need them. An aspiring fashion model can earn decent income just by investing little time and money in getting his or her photographs shot by a professional photographer and posting them on internet. Fashion model stock photos are prominently displayed by the stock photo portals as they have good chances of making a quick sale. Indeed Fashion photography has developed its own aesthetics. It is no more confined to closed studios. Outdoor locations are now common. Fashion model stock photos feature many old Havelis, natural sceneries and monuments making them exotic.
As fashion industry has boomed so has the demand from the Fashion model stock photos as lot of designers and publishers need them on daily basis. This has given rise to a new breed of photographers called fashion photographers. A decade back hardly any Photographer called him a fashion photographer but today they are much in demand.
So if you happen to be a photographer looking for job opportunities you could consider fashion photography as your niche which is certainly has lot of glamour and money in it. Many photographers earn a lot of money marketing their own Fashion model stock photos.